What Are the Risks of Dismissing the Cloud?

By January 24, 2018 Cloud
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It’s easy to dismiss the cloud as just another hyped-up new technology. However, to do so is to jeopardize the future of your business. Far from being in its infancy, the cloud is very much here to stay as the predominant enterprise computing system for businesses of all types and sizes. In fact, the cloud presents so many benefits that the risks of dismissing it outright will leave your organization open to risks like these:

Less Business Agility

Every modern business needs to take an agile approach to modern technology if it wants to have any hope of maintaining its competitive edge. By relying purely on in-house systems, smaller organizations have little hope of scaling back and forth in line with demand. After all, the last thing you want is to find yourself missing out on lucrative new opportunities just because your IT systems can’t keep up.

Large enterprises with their own dedicated IT departments and private data centers might have an easier time keeping up with technology, but that’s almost impossible for smaller organizations with limited budgets. Instead, by having your core business applications and data hosted in the cloud, you’ll be able to benefit from practically limitless scalability and accessibility.

Reduced Corporate Intelligence

You’ve probably already heard of the term ‘big data’, and perhaps even never thought of it as anything more than a buzzword. However, it’s also important to remember that every digital activity generates actionable data. As companies rely more and more on technology, these data sets are increasing exponentially in size. It’s the ability to use this data to your advantage that will make your business grow.

By consolidating your data in the cloud and using modern data analytics systems, you’ll be able to access invaluable insights into your customers. That’s why sales and personalization have become so inextricably intertwined. Modern CRM software, for example, is now predominantly cloud based, and it draws data from multiple sources to provide the business intelligence you need to grow.

Lack of Security

It’s a common misconception that migrating to the cloud means compromising on security. However, while the cloud does present a unique set of security challenges, particularly when it comes to data governance, it would be a serious mistake to dismiss the cloud citing security concerns.

The truth is that any reputable cloud vendor uses more comprehensive cybersecurity measures than a small business that cannot even afford to maintain a dedicated IT department. Instead, cloud providers have the latest technology at their disposal as well as the expertise necessary to maintain it. These are not things that most SMBs can afford.

More Frequent Interruptions

It’s never a good idea to have everything in one place. Consider, for example, what would happen if your business premises suffered an extended power outage, a data breach, or a natural disaster. Chances are, you’ll end up facing serious interruptions that might even be severe enough to put you out of business. After all, some 40% of small businesses never reopen after a disaster.

Storing your apps and data off-site makes your business practically impervious to a lot of disasters. That’s because any reputable cloud vendor will have the physical and digital security measures in place necessary to protect your data from any catastrophe. They’ll have backup power supplies, redundant systems kept in other geographical locations, and disaster recovery plans in place needed to get things back on track promptly after an outage.

The modern business environment depends heavily on computing mobility, security and scalability. That’s why you need to be able to turn to the cloud and an external support team you can depend on. If you’re ready to experience the Truewater difference, call our sales team today.



Truewater was established in 2001 with the vision of bringing enterprise class IT support to small and medium sized businesses.