Making the most of Google Analytics

By January 7, 2016 Business Intelligence

BusinessIntelligence_Dec28_AUnderstanding how your visitors are using your website is one of the most important things you can do to optimize your online presence and generate more leads and revenue. Google Analytics remains the top analytic tool, allowing you to keep track. Yet many companies tend to focus on the overall performance without taking the time to understand other key metrics that contribute to the end result. Here, we’ve compiled a list of Google Analytics’ metrics that are worth knowing about.

What exactly is Google Analytics?

Google Analytics is a free website analytic product offered by Google. It is an application that collates visitor data from your website and provides basic statistics and analytical tools for search engine optimization (SEO). The data is used to generate reports that give you insights as to how your visitors are engaging with your website.

With Google Analytics, you can analyze your traffic to discover whether your target market is finding your website, how they’re finding it, and if they’re taking the actions you expect them to take while on your site. By tracking and analyzing your traffic you can increase the engagement and enhance your marketing strategies.

Google Analytics’ Key Metrics

Navigating Google Analytics can be mind-numbing, since you are likely to get lost in its many features, variables, and settings. Check out these basic key metrics that will help you analyze your website traffic.

Unique Visitors
Most people tend to confuse this metric with “Visits”. The Unique Visitors metric can give you an accurate number as to how much real traffic you receive on a daily basis because, unlike the Visits metric, it doesn’t solely rely on cookies to count. This means any of your visitors would be counted once, even if they cleared their computer of cookies.

Pageviews
The Pageviews metric should increase in direct proportion to the numbers shown in Unique Visitors. This metric represents how deep your unique visitors go into your website pages. If the percentage is low, your content may not be engaging enough to encourage visitors to explore the your website further than the home or landing page.

Bounce Rate
The Bounce Rate metric will tell you the percentage of visitors who left your website after viewing only one page. High bounce rates can mean that your website is not appealing to visitors in certain aspects such as the design, content, navigation, and so on. Tracking your website’s bounce rate will quickly help you identify things that are not working well on your website, so you can fix the problem accordingly and ensure you grab visitors’ attention from the first click.

Traffic Sources
This metric shows which sources drive the most and least traffic to your website. Generally there are four types of metrics: Referral, Direct, Organic Search, and Social.

  • Referral traffic – These visitors found your site via your off-page marketing efforts, such as backlinks and blog articles on other websites.
  • Direct traffic – These visitors are highly targeted, since they type your URL directly into their web browser.
  • Organic search – These visitors discover your site after searching a keyword in a search engine, usually from Google.
  • Social traffic – These visitors came from social media platforms, such as Facebook, Twitter, and Instagram.

These are the metrics that matter to tracking your website’s visitors. They consist of basic numbers that are easy to understand and interpret. Once you get a handle of these metrics, you can make your way to more advanced metrics that provider deeper level and more accurate insight.

For more tips on how to utilize your business data with Google Analytics, contact our specialists today.

Published with permission from TechAdvisory.org. Source.
Truewater

Truewater

Truewater was established in 2001 with the vision of bringing enterprise class IT support to small and medium sized businesses.

16 Comments

  • I am the business owner of JustCBD Store label (justcbdstore.com) and I’m presently trying to grow my wholesale side of company. It would be great if anybody at targetdomain is able to provide some guidance ! I considered that the very best way to accomplish this would be to reach out to vape stores and cbd stores. I was really hoping if anyone could suggest a trustworthy site where I can buy Vape Shop B2B Data List I am already looking at creativebeartech.com, theeliquidboutique.co.uk and wowitloveithaveit.com. Unsure which one would be the very best choice and would appreciate any guidance on this. Or would it be much simpler for me to scrape my own leads? Suggestions?

  • Hello there! I simply want to offer you a huge thumbs up for the excellent information you have right here on this post. I am coming back to your blog for more soon.

  • This is a very good tip particularly to those new to the blogosphere. Brief but very precise information… Thank you for sharing this one. A must read article!

  • Hi there! This article couldn’t be written much better! Looking through this post reminds me of my previous roommate! He constantly kept talking about this. I am going to send this post to him. Pretty sure he’s going to have a good read. Many thanks for sharing!

  • Right here is the perfect webpage for anybody who would like to understand this topic. You know a whole lot its almost tough to argue with you (not that I actually would want to…HaHa). You definitely put a fresh spin on a topic that has been discussed for years. Excellent stuff, just great!

  • Next time I read a blog, Hopefully it does not fail me just as much as this particular one. I mean, Yes, it was my choice to read through, nonetheless I really thought you’d have something useful to say. All I hear is a bunch of crying about something you could possibly fix if you weren’t too busy seeking attention.

  • DVM Bali says:

    An interesting discussion is definitely worth comment. I do think that you ought to publish more on this subject matter, it may not be a taboo subject but generally folks don’t talk about these subjects. To the next! Best wishes!!

  • Simply want to say your article is as amazing. The clarity in your put up is simply cool and that i can assume you’re
    knowledgeable in this subject. Well together with your
    permission allow me to grasp your feed to stay up to date with drawing close
    post. Thank you 1,000,000 and please continue the rewarding work.

  • I’m not sure why but this web site is loading incredibly slow for
    me. Is anyone else having this problem or is it a issue on my end?
    I’ll check back later and see if the problem still exists.

  • I simply want to tell you that I’m beginner to blogging and site-building and seriously loved you’re blog site. Most likely I’m going to bookmark your website . You amazingly come with perfect posts. Thank you for revealing your web site.

  • Why users still make use of to read news papers when in this technological world the whole thing is available
    on web?

  • What’s up to every one, because I am in fact keen of reading this web site’s post to be updated daily.
    It contains nice data.

  • Thanks for sharing such a pleasant thinking, paragraph is good,
    thats why i have read it completely

  • Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time
    and was hoping maybe you would have some experience with something
    like this. Please let me know if you run into anything.
    I truly enjoy reading your blog and I look forward to your
    new updates.

  • I have read so many posts about the blogger lovers
    however this piece of writing is really a fastidious
    article, keep it up.

  • Way cool! Some very valid points! I appreciate you penning this write-up plus the rest of the site is also very good.

Leave a Reply